FORM&CO
A product first store built for browsing and checking out on a phone, with variants, quick add, and a live drop countdown. Walk through it as a shopper would.
View ProjectHome / Online stores
Online stores
Selling by message does not scale.
For businesses selling physical products. We design and redesign Shopify stores around what you actually carry, built for the phone in someone's hand.
The problem
The store is the whole shop.
Online, the layout is your shelf, your staff, and your till at the same time.
Every sale costs you a conversation
Price, sizes, shipping, is it in stock. Answering it by message is fine at five orders a week and impossible at fifty.
A default theme looks like everybody else
Customers cannot tell your shop from the other hundred running the same unedited template.
Checkout falls apart on a phone
Most of your traffic is mobile. A cart that is awkward on a phone is a cart people abandon.
Your catalog is a mess or missing
Products with no photos, no variants, or a hundred items in one pile with no collections nobody can shop.
What we build
A store shaped around your products.
Shopify handles payments and checkout. We handle everything the customer sees before that.
A storefront that looks like your brand
Your colours, your type, your photography, on a Shopify theme customised rather than installed and left alone.
Collections people can actually shop
Products grouped the way customers think about them, not the way they arrived in a spreadsheet.
Product pages that answer the objection
Photos at the right size, variants that make sense, and the shipping and returns information people look for before buying.
A checkout path built for a thumb
Cart, checkout and the whole route to payment tested on a phone, because that is where most of it happens.
What is included
Every store build includes these.
Shopify's own subscription and any paid apps are separate. See the note under the price.
Mobile first design
Theme customised to your brand
Home page
Collection pages
Product page layout
Cart and checkout presentation
Search and filtering
Shipping and returns pages
About and contact pages
Product photo sizing
Trust and policy content
Newsletter signup
Basic technical SEO
Your domain connected
Store settings walkthrough
A walkthrough call after launch
Example project
FORM&CO.
Concept website created to demonstrate what we can build for an online store.
What it costs
Starting at $450.
This is a starting price. What you pay depends on how big the site is, which features it needs, how much content there is, and what it has to connect to.
Shopify design or redesign
$450starting at
Storefront designed around your products and your brand. Your Shopify account stays in your name.
Get a Free QuoteCatalog setup
+$100add on
We load your products, photos, prices, variants and options, and sort them into collections so the store opens ready to sell.
Shopify charges its own monthly subscription, and any paid apps or premium themes are billed by their makers. Those costs are yours and are not part of this price. A very large catalog or custom functionality needs its own quote, which we will give you before starting. Ongoing care is optional and starts at $25 a month.
Optional add-ons
Things stores often add.
Large catalog import
Custom product templates
Subscription or bundle setup
Two language store
Wholesale or trade pricing
Email flow setup
Loyalty or rewards
App integration and setup
Analytics setup
Ongoing catalog updates
How it works
Five steps, start to launch.
The same five steps, with your product list as the piece we need earliest.
01
Tell us about your business
You fill in six quick questions, or we talk it through. No long questionnaire.
02
Get a free quote
Within one business day: what we would build, which features matter for you, and the starting price.
03
Review the plan and price
You see the full price in writing before any work starts. Nothing begins until you say so.
04
We design and build it
You see the real thing partway through and tell us what to change.
05
Review, launch, and grow
We publish it, then walk you through your own site on a call so you know how it works.
Questions
The ones we get asked.
Does the $450 include Shopify itself?
No. Shopify charges its own monthly subscription directly to you, and your store stays in your own account and your own name.
What if I already have a Shopify store?
Then this is a redesign, which is the same price to start. Tell us the store URL on the form and we will look before quoting.
Do I have to load my own products?
Only if you want to. Catalog setup is $100 and we do it for you, including photos, prices, variants and collections.
What about paid apps?
Some stores need one, most do not. If we recommend one we tell you what it costs first, and you pay the app maker directly.
Can you do a very large catalog?
Yes, but hundreds of products is its own quote rather than the flat $100, and we will say so before starting.
Can the store be in two languages?
Yes, that is one of the add-ons. It is worth doing if a real part of your customers shop in Spanish.
Next step
Not sure what your business needs?
Answer a few questions and get a clear quote based on your business, goals, and budget.
- You are taking orders through direct messages
- Your store uses a theme you never customised
- People add to cart and never finish on a phone
- Your products have no photos, sizes or collections
- You cannot tell which products actually sell