The business
PRILU is a Boston boutique that resells products from established beauty and fragrance brands. The catalog grew from a handful of lip products to well over a hundred items.
The goal
Give a growing catalog a storefront that feels like the boutique, with products people can actually find.
What we delivered
- A custom design on Shopify’s Horizon theme
- Homepage, collection and product pages styled to the brand
- Sidebar filters for collections and search
- The catalog organised into collections
- Mobile shopping and Shopify checkout
